
The money in Serie B
What it takes to play in Serie B, what it pays, and how its clubs do.
- Guarantee every season
- €800k
- posted, not spent
- Division revenue
- €427.4m
- all clubs, 2023-24
- Division net result
- −€238.0m
- all clubs, 2023-24
- Average staff costs
- €19.7m
- wages and social charges, league total over all 20 clubs
- Typical club revenue
- €34.5m
- median of 10 clubs' latest accounts at this tier
- Typical club result
- −€34.0m
- median of 10 clubs' latest accounts at this tier
What it takes to play here
The 2026-27 rules from the league’s and federation’s own regulations, sorted by when they cost money.
Guarantees, every season
Collateral posted each season. Not spent unless called; the cost is the bank's fee or the cash tied up.
- Guarantee€800kSource: Lega Pro (Lega Serie C)
- Supplementary guarantee: pay ceiling€18.0m gross pay a seasonclubs relegated from Serie A after three of the last four seasons in Serie A. Source: FIGC
- Supplementary guarantee: pay ceiling€14.0m gross pay a seasonclubs relegated from Serie A after one season (or two of the last three) in Serie A. Source: FIGC
- Supplementary guarantee: pay ceiling€11.0m gross pay a seasonother Serie B clubs. Source: FIGC
- Supplementary guarantee: pay ceiling€9.00m gross pay a seasonclubs in their second Serie B season after Serie C. Source: FIGC
- Supplementary guarantee: pay ceiling€7.00m gross pay a seasonclubs promoted from Serie C. Source: FIGC
- Supplementary guarantee: share of pay above the ceiling40%Source: FIGC
When someone buys a stake
Put up by the buyer at the time of the purchase.
- Guaranteebank guarantee proportional to the stake bought, covering the club's overdue sporting debts for the seasonbuyers of 10% or more of a club. art. 20 bis NOIF. Source: FIGC
Conditions, pay, squad, ground and reporting rules 6
Conditions
Requirements, not payments, though some can force an owner to put in money.
- Liquidity test: exemption from the supplementary guarantee1 ratioSource: FIGC
- Liquidity test0.8 ratioSource: Lega Pro (Lega Serie C)
- Multi-club ownershipno person may control, directly or indirectly, more than one professional clubart. 16 bis NOIF. Source: FIGC
- Ownership approvala buyer of 10% or more must satisfy FIGC's integrity and financial-solidity requirementsart. 20 bis NOIF. Source: FIGC
Squad
- Non-EU players0 non-EU professionals signed from abroad in the seasonSource: Lega Pro (Lega Serie C)
Ground
- Stadium capacity5,500 seatsSource: Lega Pro (Lega Serie C)
Money in from the league and federation
Central payments to the division’s clubs, the latest season first. A maximum is the most a club can get, not what it received.
The division’s accounts
Every club in the division added together, from the league’s or federation’s annual report, season by season. The latest season is the brighter column.
Every line, season by season
| All clubs together | 2023-24 | 2022-23 | 2021-22 | 2020-21 | 2019-20 |
|---|---|---|---|---|---|
| Revenue | €427.4m | €389.3m | €322.0m | €290.1m | €296.3m |
| Value of production | €482.6m | €456.5m | €355.2m | €352.5m | €388.6m |
| TV money | €47.0m | €49.2m | €43.7m | €43.7m | €22.3m |
| Matchday | €41.1m | €37.9m | €17.1m | €400k | €15.3m |
| Commercial | €119.2m | €86.7m | €68.0m | €65.3m | €54.5m |
| Player sales | €55.2m | €67.2m | €33.2m | €62.4m | €92.3m |
| Staff costs | €394.3m | €410.8m | €333.5m | €294.4m | €212.4m |
| Total spending | €634.0m | €650.0m | €516.0m | €436.0m | €354.0m |
| Operating result | −€272.0m | −€322.0m | −€267.0m | −€136.0m | −€25.0m |
| Net result | −€238.0m | −€330.0m | −€268.0m | −€134.0m | −€37.0m |
| Equity | €58.0m | −€53.0m | −€28.0m | €51.0m | €63.0m |
| Liabilities | €543.0m | €778.0m | €525.0m | €377.0m | €325.0m |
| Clubs in profit | 25% | ||||
| Average attendance | 9,389 | 10,261 | 3,806 | 66 | 3,960 |
A typical club here
Each club’s latest published figures, one dot a club, the white mark the median. Only clubs that publish are counted, so the sample may lean towards larger or better-run clubs.
What Serie B clubs earn and spend
Every figure a club or its league publishes, on one scale: what comes in, what goes out on staff, and the caps that limit it. Each lane says what its amounts are; a cap is not money spent.
- Money in
- Money out
- A limit, not money spent
Read as a table
| Club | Value of production | Staff costs | Contracted pay |
|---|---|---|---|
| Arezzo | €8.11m (2025-26) | ||
| Ascoli | €5.55m (2025-26) | ||
| Avellino | €14.4m (2025-26) | ||
| Benevento | €10.9m (2025-26) | ||
| Carrarese | €8.89m (2025-26) | ||
| Catanzaro | €11.9m (2025-26) | ||
| Cesena | €12.8m (2025-26) | ||
| Cremonese | €57.4m (2024-25) | €38.6m (2024-25) | €23.6m (2024-25) |
| Empoli | €19.7m (2025-26) | ||
| Juve Stabia | €2.46m (2023-24) | €8.97m (2025-26) | |
| Mantova | €10.2m (2025-26) | ||
| Modena | €14.7m (2025-26) | ||
| Padova | €7.87m (2025-26) | ||
| Palermo | €30.7m (2025-26) | ||
| Pisa | €15.9m (2024-25) | €28.4m (2024-25) | €17.0m (2024-25) |
| Sampdoria | €25.5m (2025-26) | ||
| Südtirol | €7.67m (2025-26) | ||
| Verona | €101.6m (2024-25) | €43.3m (2024-25) | |
| Vicenza | €6.54m (2025-26) | ||
| Virtus Entella | €7.86m (2025-26) |
12 of 13 clubs here lost money in their latest accounts
Each club's net result, profit to the right of zero and loss to the left.
- Lost money
- Broke even or made a profit
Serie B against the tiers around it
Each club's revenue in its latest accounts, at the tier it played that season. Serie B is marked; the tiers above and below are shown for comparison.
Club by club
Each club’s latest published figures, largest first, with the season they cover. Figures compare only within the tier a club played in that season.
- Contracted pay (contracted)
Going up or down
What the first season after a move did to clubs’ accounts, and how many returned to their previous tier or failed. Every move in Italy
- Money in
- Money out
- Net result better
- Net result worse
Serie A to Serie B
53%were promoted again within three seasons30 clubs, 2010-11 to 2023-24
The first season after the move, on average per club (15 clubs, 2019-20 to 2023-24):
Serie B to Serie A
78%were relegated again within three seasons32 clubs, 2010-11 to 2023-24
The first season after the move, on average per club (15 clubs, 2019-20 to 2023-24):
Serie B to Serie C
The first season after the move, on average per club (15 clubs, 2019-20 to 2023-24):
Serie C to Serie B
The first season after the move, on average per club (21 clubs, 2019-20 to 2023-24):