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EconomicsItalyTier 2

The money in Serie B

What it takes to play in Serie B, what it pays, and how its clubs do.

Guarantee every season
€800k
posted, not spent
Division revenue
€427.4m
all clubs, 2023-24
Division net result
−€238.0m
all clubs, 2023-24
Average staff costs
€19.7m
wages and social charges, league total over all 20 clubs
Typical club revenue
€34.5m
median of 10 clubs' latest accounts at this tier
Typical club result
−€34.0m
median of 10 clubs' latest accounts at this tier

What it takes to play here

The 2026-27 rules from the league’s and federation’s own regulations, sorted by when they cost money.

Guarantees, every season

Collateral posted each season. Not spent unless called; the cost is the bank's fee or the cash tied up.

  • Guarantee€800kSource: Lega Pro (Lega Serie C)
  • Supplementary guarantee: pay ceiling€18.0m gross pay a seasonclubs relegated from Serie A after three of the last four seasons in Serie A. Source: FIGC
  • Supplementary guarantee: pay ceiling€14.0m gross pay a seasonclubs relegated from Serie A after one season (or two of the last three) in Serie A. Source: FIGC
  • Supplementary guarantee: pay ceiling€11.0m gross pay a seasonother Serie B clubs. Source: FIGC
  • Supplementary guarantee: pay ceiling€9.00m gross pay a seasonclubs in their second Serie B season after Serie C. Source: FIGC
  • Supplementary guarantee: pay ceiling€7.00m gross pay a seasonclubs promoted from Serie C. Source: FIGC
  • Supplementary guarantee: share of pay above the ceiling40%Source: FIGC

When someone buys a stake

Put up by the buyer at the time of the purchase.

  • Guaranteebank guarantee proportional to the stake bought, covering the club's overdue sporting debts for the seasonbuyers of 10% or more of a club. art. 20 bis NOIF. Source: FIGC
Conditions, pay, squad, ground and reporting rules 6

Conditions

Requirements, not payments, though some can force an owner to put in money.

  • Liquidity test: exemption from the supplementary guarantee1 ratioSource: FIGC
  • Liquidity test0.8 ratioSource: Lega Pro (Lega Serie C)
  • Multi-club ownershipno person may control, directly or indirectly, more than one professional clubart. 16 bis NOIF. Source: FIGC
  • Ownership approvala buyer of 10% or more must satisfy FIGC's integrity and financial-solidity requirementsart. 20 bis NOIF. Source: FIGC

Squad

Ground

Money in from the league and federation

Central payments to the division’s clubs, the latest season first. A maximum is the most a club can get, not what it received.

Parachutereported€10.0m–€25.0m per club2026-27, paid by Lega Serie A, €45.0m in all. For clubs relegated at the end of 2025-26. €10m to a club relegated after one season in Serie A, €15m after two of the last three, €25m after three of the last four; pool of €60m, scaled down if the shares exceed it, any remainder carried forward.Earlier: 2025-26 €10.0m–€25.0m per club.Sources: Calcio e Finanza, Calcio e Finanza
Parachute levyreported€300k per club2025-26, paid by Lega B, €5.00m in all. For Serie B clubs not relegated from Serie A. 10% of each relegated club's parachute, shared equally among the other 17 Serie B clubs.Source: Calcio e Finanza

The division’s accounts

Every club in the division added together, from the league’s or federation’s annual report, season by season. The latest season is the brighter column.

Revenue, all clubs€427.4m2023-24
TV money, all clubs€47.0m2023-24
Staff costs, all clubs€394.3m2023-24
Net result, all clubs−€238.0m2023-24
Clubs in profit25%2023-24
Average attendance9,3892023-24
Every line, season by season
All clubs together2023-242022-232021-222020-212019-20
Revenue€427.4m€389.3m€322.0m€290.1m€296.3m
Value of production€482.6m€456.5m€355.2m€352.5m€388.6m
TV money€47.0m€49.2m€43.7m€43.7m€22.3m
Matchday€41.1m€37.9m€17.1m€400k€15.3m
Commercial€119.2m€86.7m€68.0m€65.3m€54.5m
Player sales€55.2m€67.2m€33.2m€62.4m€92.3m
Staff costs€394.3m€410.8m€333.5m€294.4m€212.4m
Total spending€634.0m€650.0m€516.0m€436.0m€354.0m
Operating result−€272.0m−€322.0m−€267.0m−€136.0m−€25.0m
Net result−€238.0m−€330.0m−€268.0m−€134.0m−€37.0m
Equity€58.0m−€53.0m−€28.0m€51.0m€63.0m
Liabilities€543.0m€778.0m€525.0m€377.0m€325.0m
Clubs in profit25%
Average attendance9,38910,2613,806663,960

Source: FIGC (Centro Studi, with PwC and AREL)

A typical club here

Each club’s latest published figures, one dot a club, the white mark the median. Only clubs that publish are counted, so the sample may lean towards larger or better-run clubs.

What Serie B clubs earn and spend

Every figure a club or its league publishes, on one scale: what comes in, what goes out on staff, and the caps that limit it. Each lane says what its amounts are; a cap is not money spent.

  • Money in
  • Money out
  • A limit, not money spent
Value of productionaccounts · 3 clubs
Staff costsaccounts · 4 clubs
Contracted paycontracted · 19 clubs

The scale is logarithmic: each step to the right is ten times the one before. Lanes with fewer than six clubs show their dots but no median.

Read as a table
ClubValue of productionStaff costsContracted pay
Arezzo€8.11m (2025-26)
Ascoli€5.55m (2025-26)
Avellino€14.4m (2025-26)
Benevento€10.9m (2025-26)
Carrarese€8.89m (2025-26)
Catanzaro€11.9m (2025-26)
Cesena€12.8m (2025-26)
Cremonese€57.4m (2024-25)€38.6m (2024-25)€23.6m (2024-25)
Empoli€19.7m (2025-26)
Juve Stabia€2.46m (2023-24)€8.97m (2025-26)
Mantova€10.2m (2025-26)
Modena€14.7m (2025-26)
Padova€7.87m (2025-26)
Palermo€30.7m (2025-26)
Pisa€15.9m (2024-25)€28.4m (2024-25)€17.0m (2024-25)
Sampdoria€25.5m (2025-26)
Südtirol€7.67m (2025-26)
Verona€101.6m (2024-25)€43.3m (2024-25)
Vicenza€6.54m (2025-26)
Virtus Entella€7.86m (2025-26)

12 of 13 clubs here lost money in their latest accounts

Each club's net result, profit to the right of zero and loss to the left.

  • Lost money
  • Broke even or made a profit
Net result13 clubs

Serie B against the tiers around it

Each club's revenue in its latest accounts, at the tier it played that season. Serie B is marked; the tiers above and below are shown for comparison.

Serie ATier 1 · 19 clubs
Serie BTier 2 · 4 clubs

The scale is logarithmic. Revenue excludes player sales.

Club by club

Each club’s latest published figures, largest first, with the season they cover. Figures compare only within the tier a club played in that season.

  • Contracted pay (contracted)

Going up or down

What the first season after a move did to clubs’ accounts, and how many returned to their previous tier or failed. Every move in Italy

  • Money in
  • Money out
  • Net result better
  • Net result worse

Serie A to Serie B

53%were promoted again within three seasons30 clubs, 2010-11 to 2023-24

The first season after the move, on average per club (15 clubs, 2019-20 to 2023-24):

Value of production−€11.4m
TV money−€26.9m
League and federation distributions+€19.8m
Matchday−€1.60m
Staff costs−€11.8m
Total spending−€11.1m
Net result+€1.70m
Source: FIGC (Centro Studi, with PwC and AREL)

Serie B to Serie A

78%were relegated again within three seasons32 clubs, 2010-11 to 2023-24

The first season after the move, on average per club (15 clubs, 2019-20 to 2023-24):

Value of production+€37.5m
TV money+€28.6m
League and federation distributions−€6.70m
Matchday+€2.70m
Staff costs+€17.2m
Total spending+€27.1m
Net result+€3.80m
Source: FIGC (Centro Studi, with PwC and AREL)

Serie B to Serie C

The first season after the move, on average per club (15 clubs, 2019-20 to 2023-24):

Value of production−€6.70m
Total spending−€6.90m
Net result+€1.30m
Source: FIGC (Centro Studi, with PwC and AREL)

Serie C to Serie B

The first season after the move, on average per club (21 clubs, 2019-20 to 2023-24):

Value of production+€8.20m
TV money+€1.80m
League and federation distributions+€3.60m
Matchday+€700k
Staff costs+€5.00m
Total spending+€6.20m
Net result−€200k
Source: FIGC (Centro Studi, with PwC and AREL)